In an effort to expand the Xbox 360's target demographic, recently Microsoft hired House Party, a marketing company that sets up house gatherings, to promote the Xbox and market its products. Word of mouth style.

Around 1,000 pre-screened House Party participants hosted at-home events around the country with the only stipulation being that they had to invite at least ten other friends and family. For their Xbox party hosting, they were gifted $150 in Xbox goodies including a few games, some Microsoft points and peripherals. Not a bad deal.

"In order to get to the next 20 million [Xbox 360 sales], we need to get a new audience of women and teens," explained Microsoft's Heather Snavely. "We're going after them in ways that are different than ways we've done before." Let's party!

This article was originally published on Joystiq.

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