EA Sports Active: Call Now
If you're going to try to sell a fitness item to people, you might as well use the marketing methods employed by other fitness items. At least, that's the philosophy seemingly behind this new trailer for EA Sports Active, which would be right at home in the late-night Paid Programming television block.
Bob Greene, whom you might know from his work with Oprah, demonstrates the fitness title in much the same way as we could imagine, say, Chuck Norris and Christie Brinkley, or Fitness Celebrity John Basedow doing. Except, rather than the spaces between segments of HGTV shows, these trailers are going to end up being shown mostly on gaming websites like this one, to people who probably wouldn't be receptive of the advertising even if we did like the game (which we kind of do!)
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