Ubisoft says Wii a 'female-driven platform'

Gaming is becoming more and more popular, thanks to ever-increasing sales of the DS and Wii, and that means new gamers. A large portion of these gamers are of the female variety, and Ubisoft says a lot of them are flocking to the Wii and DS. "What's driving the Wii sales is the use of Wii by women, girls and families," said Ubisoft's senior brand manager, Ann Hamilton.

Hamilton says that the number of girls who game has significantly increased over the past two years, jumping from 50% in 2006 to 57% in 2008. But are they solely responsible for the Wii's success? We'd say not, but it's important to note that female gamers probably take up a notable chunk of the overall casual audience that has been so responsive to the Wii. In our experience, however, we've found that a game's ability to be fun to play overcomes all obstacles, including the huge chasm between us boys and the fair sex.

[Via Endsights]