It's charming to see that no matter how high up you are on the gamer ladder, you can still be goaded into a flame war. Sony Computer Entertainment boss Kaz Hirai discounted the Xbox 360's longevity and chance at market dominance yesterday, and now Xbox boss Aaron Greenberg has rushed right into the fray, saying, "That complacent attitude is out of touch with where the industry and consumer is today." You say out of touch, Aaron, we say "big thinking."

But, still unmollified, he told The Bitbag, "I can't imagine any scenario where the PS3 can catch up with us. In fact, even if you doubled the current PS3 sales and Xbox 360 remained flat, they couldn't close the gap until 2014."

Meanwhile, Nintendo's Reggie Fils-Amie reportedly made an ear trumpet out of $100 bills and shouted, "What? Can you two speak up?" Though the involved parties emitted nary a chuckle, we thought it was a hoot.

This article was originally published on Joystiq.

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