http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/ Engadget Comments for http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 3:59AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch//obligatory ]]>Jan 22nd 2009 4:09AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/
Bravo. LOL]]>Jan 22nd 2009 5:12AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 6:24AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 9:41AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 10:36AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 11:00AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/It really is like a porn film ..]]>Jan 22nd 2009 3:59AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/You haven't figured out to password for the parental locks of some of those channels yet, have you ?]]>Jan 22nd 2009 4:35AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/
Bragging cuz you watch lots of Porn.

Only on the Internet. LOL.]]>Jan 22nd 2009 7:04AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/
Because it has Steve Ballmer with a hairpiece in it.]]>Jan 22nd 2009 7:14AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 10:35AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/
I say that without any sarcasm, the ad is clearly a tongue-in-cheek fanboy fantasy come to life. Cheesey music? Check! Low-fi quality? Check! Terrible humour? Double check!.

It isn't the next Office Space of course but it is ballsy, weird and funny, and that's as good as we get in an advertising space filled with over-serious corporate spiel.

Sidenote to the fanboys: If Apple had made this you'd be all over it as an indy comic gem, don't deny.]]>Jan 22nd 2009 11:58AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 12:45PMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 4:00AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 4:03AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/
Unbelievable!]]>Jan 22nd 2009 4:36AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 4:40AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/
The that's what she said at the end was funny but in no way did it save this train-wreck of a commercial.]]>Jan 22nd 2009 5:29AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 4:04AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 4:07AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 4:10AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/]]>Jan 22nd 2009 4:14AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 4:42AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/
This commercial actually looks like it was made by church goers and the approving audience of this commercial would more likely to be church goers.]]>Jan 22nd 2009 4:45AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 4:51AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 9:03AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/
You're assuming that the goal was to make the production value high, but clearly it wasn't. They were obviously going after the cheap porno look. And succeeded. They sure know who their target customers are.

If you need proof that Lenovo doesn't just have bad taste, check out the production value in their short film/long ad about (spoiler alert) the dead boyfriend and plastic bear.]]>Jan 22nd 2009 9:47AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/
Instead he gets automatic color correction, a digitizer, some slide-out screen thing and Jill's boobs.]]>Jan 22nd 2009 4:11AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 6:23AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/
]]>Jan 22nd 2009 4:13AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 6:24AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 9:09AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 12:37PMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 1:53PMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 4:15AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/
Lenovo has evidently done careful research and discovered that their dominant customer demographic doesn't seem to include, uh... women.]]>Jan 22nd 2009 12:16PMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 4:30AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 4:55AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 7:17AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 9:44AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 5:06AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 5:08AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 5:45AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/
Finally, somebody gets it. The bad production is what makes it funny. If it looked like a professional film (like their s10 short did), it wouldn't have been nearly as effective. Looks like Lenovo might have overestimated their target audience.]]>Jan 22nd 2009 9:53AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 5:11AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 7:17AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/You know... "mine is bigger than yours... "

This is the target customer that remains on the market when all the fashion girly dudes buy a Macbook
]]>Jan 22nd 2009 5:59AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 5:19AMhttp://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/http://www.engadget.com/2009/01/22/viral-lenovo-w700ds-ad-is-physically-difficult-to-watch/Jan 22nd 2009 5:25AM