Watch 'chick-flick,' see new Prince of Persia movie poster

That wacky Jerry Bruckheimer is at it again! MTV Movies Blog is reporting that Bruckheimer will debut a new Prince of Persia: The Sands of Time movie poster within his upcoming film, Confessions of a Shopaholic. In a scene half-way through Shopaholic, the new Prince of Persia poster - not the supposedly leaked version you see here - will be on display in the background in Times Square.

According to the report, the new poster will feature star Jake Gyllenhaal in full-costume as Prince Dastan (remember, they named him for the film, for some reason). We're happy that we're getting a look at the new poster and all ... but Jerry, you really need to fire your market research team. Something tells me that this fan service is being wasted on the wrong demographic.

This article was originally published on Joystiq.