"Last year, 2008, they had a very successful game using Mario and Sonic at the Beijing Games, as well as a multi-sport simulation type of game," Kim said. "That's what's being discussed and planned for Vancouver. We are feeling optimistic about sales because of the Beijing experience." Kim has reason to feel optimistic: the first Mario and Sonic game is one of the best-selling releases on the Wii.
Kim praised Sega's dedication to realism: "They want to get a real sense of accuracy, particularly with the landscape and the venues and the look of the Games." If the venue didn't look 100% accurate, people would be able to tell from the first moment a two-tailed cartoon fox stepped onto the track.