Downham explains the duo never intended any malice with @cliffy_b, that the character, a clear goof on the extroverted designer, was meant to be an over-the-top version of a gaming personality they admired. The joke was going along fine, until one particular tweet was taken a bit too seriously. Although Downham avoids what the post was, it was probably the tweet heard round the Gears community: "After much testing, it looks like matchmaking is permanently broken ... There are new maps though, only 800 Microsoft Points!" That's when the Epic lawyers had Twitter kill the fake Mr. Bleszinski. The story stands as a good metric on how some lines -- especially involving money and multi-million dollar franchises -- are dangerous to cross.