SOE recently ran a really swell promotion in its Everquest and Everquest II games. For every player that purchased a specific Child's Play virtual item on the Marketplace using the title's currency, Station Cash, SOE would make a $10 donation to Child's Play. Despite an aching (real-world) economy, players managed to do some serious spending, driving SOE's total contribution to Child's Play to $20,000. To put that in perspective, $20,000 is the equivalent of just over 1,333 months of basic Everquest II access for a single subscriber.

This article was originally published on Joystiq.