Advertisement

GameStop: Amazon trade-in program has zero percent chance of working


Thanks to advances in internet technology, inflammatory retorts between industry figures can now be developed and distributed at the speed of light. For instance, when Amazon announced today that it'd begun experimenting with a trade-in program for video games, GameStop CEO Dan DeMatteo formulated his response and fired it off to Edge Magazine in the blink of an eye: "I give the probability of this working at zero," he promptly declared.

DeMatteo explained that Electronics Boutique attempted to apply the same mail-in trade offer that Amazon is working with several years ago, reaping unfavorable results. "With consumers, there is an immediacy for currency when they want to buy a new game," he explained. He also stated that -- okay, listen, we'd love to finish this post, but we've got this copy of Ty the Tazmanian Tiger 2: Bush Rescue sitting on our bookshelf, and if we don't trade it in within the next few minutes, we are going to totally freak out.