Occasionally, the gaming industry gets hooked on the most bizarre marketing trends, such as ARGs
, and laughably unbelievable product enthusiasts
. However, even with our usually spot-on industry clairvoyance, we didn't see this one coming -- for the second time in a month
, a developer used fake severed limbs to attract attention to their ultraviolent title. Sega, promoting MadWorld
, recently scattered monotone severed arms
(all holding copies of the game) across London. Man, Londonites have got to be getting sick of these shenanigans.
We hope this trend comes to a grinding halt before other companies can hop on the bandwagon. The thought of a major metropolitan city whose desensitized residents shrug nonchalantly when they notice human gristle
littering their streets makes us a tad uncomfortable.