http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/ Engadget Comments for http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 3:13AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 3:14AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/
It's called selling the idea, instead of the actual product. Insight is a cute name, but Paper Tiger is would have been more accurate. ]]>Mar 29th 2009 6:34AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 3:39PMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/
Are you serious? You think we can put a man on the moon but not figure out how to make those tires roll uphill? They're not defying gravity; in fact, it's gravity that makes them do what they do. They put weights in the tires toward the top. The successive impacts are enough to push the weight past the balance point causing the tires to roll. The combination of the amount of weight, the incline, and the fact that the tires are, you know, round, is what does the trick.

The commercial, unlike far too many before and after it, is very real. Trust me. ]]>Apr 3rd 2009 11:13AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/
The Autoblog post refers to the fact that the matrix of Insights resembles an LED display (i.e., resembles a light matrix display).

"...uses a bank of Insights parked in a grid near the mountains as pixels in a giant LED-like display."]]>Mar 29th 2009 3:14AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 3:42AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 7:49AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 11:14AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 3:19AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 6:00PMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/
The last one that I liked was one in which all the parts of the car were placed like an intricate string of dominoes... I don't remember the company or even the point of the commercial, but it was just such an awesome commercial.]]>Mar 29th 2009 3:27AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 3:38AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/
http://www.truveo.com/id/400235976]]>Mar 29th 2009 3:49AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/
My comment was written in the hopes that some beneficent browser of the Internet would help me see that commercial again. My wish has come true! :)]]>Mar 29th 2009 3:53AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.snopes.com/photos/advertisements/hondacog.asp

Honda seems to do a LOT of these innovative, novel, and thought-provoking (as well as pretty damned cool) ads. Check out "Choir", "Impossible Dream", "Cog" (obviously), and many more.]]>Mar 29th 2009 3:53AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 6:38AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.youtube.com/watch?v=g2VCfOC69jc]]>Mar 29th 2009 6:49AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.youtube.com/watch?v=rYabfifhEPE]]>Mar 29th 2009 8:33AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 9:58AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 30th 2009 12:17PMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Apr 12th 2009 2:15AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 3:42AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 7:08AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 9:19AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/
additionally, its not only electric, but a little known fact is that oil companies buy out patents. when cars were in their early stages of innovation, engines and cars were made that ran completely on gasoline, yet ran over 200 MPG. if you took auto-engineering in university, chances are you've made an engine yourself that is more efficient than those found in most car, or at least found the possibilities to do so. similar, now that they have already bought out patents and blocked usage of that 200MPG car, they keep on secretly doing this for very high milage cars, such as that 70MPG insight you are talking about. Car manufacturers really get raped by these oil companies and government, not to mention the economy, and now even people like you; even if they are trying to do something good for they environment.]]>Mar 29th 2009 10:44AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 11:17AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 1:13PMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Apr 16th 2009 11:20PMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 3:50AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/
Reminded me of Close Encounters for some reason...]]>Mar 29th 2009 12:11PMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/
]]>Mar 29th 2009 4:27AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 4:36AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 6:40AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 11:19AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 4:37AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 6:05AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/
The only reason Toyota is beating them with the Prius is because it is now "cool to be green." If gas prices had skyrocketed in the early 2000s, the Insight would be WAY ahead of Toyota's Prius now. The original Insight was just too early for it's time, it wasn't cool to be green when they released it. The original Insight got almost TWICE the mileage (over 70MPG) of a ridiculously lame Prius.

Get your head out of the sand, the Prius isn't doing ANYONE a favor. The Insight *was* but now it's just as lame as the Prius.]]>Mar 29th 2009 9:25AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/
In the real world (my real world at least), the Insight gets about 55mpg, and my Prius gets about 49. The Prius is more comfortable and more powerful, so I end up driving it more. The Insight is manual transmission (no option for automatic in the 2000 model).

I'm disappointed that the new Insight looks so much like the Prius, but I'm glad to see more hybrid option coming available.]]>Mar 29th 2009 3:25PMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 4:42PMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 5:52AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 6:08AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 6:33AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 7:10AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/
Nice commercial.]]>Mar 29th 2009 10:30AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/
Some things can be done with a lot of people that have good timing - and radios.]]>Mar 29th 2009 3:57PMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/
People like to have fun / waste time / gas / energy with thier cars

The Hybrid makes it now possible to waste time with your car

Therefore defeating the purpose of the Hybrid

Way to go - Song, 5/5, CGI, 5/5, Concept, 5/5, idea: pricelessly stupid]]>Mar 29th 2009 8:47AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 12:05PMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://world.honda.com/news/2009/4090326New-TV-Ad/video/
]]>Mar 29th 2009 9:19AMhttp://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/http://www.engadget.com/2009/03/29/hondas-let-it-shine-commercial-turns-a-grid-of-insights-into/Mar 29th 2009 9:28AM