DICE creative director happy with EA's current direction

Apparently DICE has got some love for the way John Riccitiello is running Electronic Arts. DICE Creative Director Lars Gustavsson tells Eurogamer that the CEO's quality over quantity focus is gaining momentum -- he points to Dead Space as an example of the "right direction."

Gustavsson explains the publisher puts on "creative director classes" about four times a year, where 20 other creative directors from EA get to talk shop. He expresses that there's an "enormous brain pool" in EA and the new ways of thinking at the publisher are taking advantage of this.

Sadly, for all the good stuff going on at EA -- and there's no denying we've heard a lot of positive stuff from insiders -- it appears consumers aren't buying the product in the quantities the publisher needs ... it's tragic, really.