Well, it's been a long time coming, and it probably shouldn't come as a surprise at this point, but Atlanta-based Cox Communications, the third largest cable provider in the United States, has announced plans to launch its own cellular network. We heard essentially the same news back in October of last year, but the company's reaffirming its commitment to do so by the end of 2009, almost certainly using its portion of the winnings from the 700MHz auction (estimated to be worth around $304 million dollars). Details such as pricing are still a mystery, but Cox's VP of its wireless division, Stephen Bye, said that the network will allow them to offer a bundled television, broadband and wireless service, that it hopes to focus on the burgeoning mobile video market, and that it may launch an app store in order to compete with "what's already out there." We wish them luck.

[Via Phone Scoop]

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