http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/ Engadget Comments for T-Mobile market testing terrible names for the HTC Magic / Sapphire http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 4:09PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 4:12PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 4:45PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 5:03PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 6:04PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 6:28PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 7:18PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/
Just saying.]]>Apr 8th 2009 4:12PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 4:14PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 4:14PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 4:15PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/
Thank you.]]>Apr 8th 2009 8:21PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/
Sorry everyone... my apologies. Apologies all around.]]>Apr 8th 2009 4:15PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 4:19PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/
http://www.youtube.com/watch?v=iPrnduGtgmc

:P]]>Apr 8th 2009 4:26PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 6:31PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 9th 2009 4:32AMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 4:20PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 4:25PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 4:36PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 4:26PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Perhaps they're trying to avoid naming it the G2 because people will think the G1 is inferior.
Recommendation:
Just call it the sapphire, ffs.]]>Apr 8th 2009 4:39PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/G2 = phone or sports drink? I certainly can't tell the difference and I think a lot of other consumers will be confused as well. Which is why Gatorade needs to protect its trademark!]]>Apr 8th 2009 4:50PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/They don't want to confuse dimwitted consumers by tossing a G2 name into the mix. It would lead some to believe that it's referring to the network speed rather than generation of the phone. T-Mobile doesn't want people to start thinking that they're trying to hype a slower phone than the competition when AT&T (and even Verizon) is tossing around "3G" like it's the second coming.
It's exactly how Microsoft named the Xbox 360. They didn't want to name it the Xbox 2, because they knew the PS3 was on everyone's mind. They were aware of the fact that dumb consumers might see Xbox 2 as intrinsically inferior to the PS3 just because the PlayStation has a 3 after it, but the Xbox only has a 2. The route they went allows uninformed people see that they've both got 3+ in their title, so the consumers will figure they're the same generation console and about the same value - or that they Xbox 360 is even better because not only is it 3... it's 3 and 60.
You've got to realize that a lot of marketing is geared to the lowest common denominator. Not everyone reads Engadget and follows technology. They've got to try and keep things simple - or confuse the public in a way that benefits them. ]]>Apr 8th 2009 4:34PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/
That makes sense. I couldn't figure out why they wouldn't just call it the G2. If that's the case, they should just call it something all together different. Sapphire or Magic with 3G would be fine but I could see where a name like "The T-Mobile G2 with 3G" could be confusing......or catchy. :)]]>Apr 8th 2009 6:02PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/
LOL, try saying G2 with 3G ten times fast and if you think that is difficult, try G3 with 3G.]]>Apr 9th 2009 2:34AMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 4:48PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 4:53PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 5:02PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/
But I can see an ad where the G3 lettering is there and they play on either the Magic or Prism (granted, Prism reminds me of crappy Geo/Chevy cars) name by reflecting the G3 in a mirror to show the 3G logo, or with a wisp of smoke coming off the G3 that ends up forming the 3G.

Yeah, I work in video and I hate my life.]]>Apr 8th 2009 5:25PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 5:36PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/
or... also pronounced "wtf"]]>Apr 8th 2009 6:03PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/
how about the "TMO-GSM-G2-TOUCH-KEYBOARD-SUCKATNAMES 3G"?????]]>Apr 8th 2009 5:15PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 5:18PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 9th 2009 12:43AMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 5:19PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 5:25PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/they should just call it
the "super awesome phone,
that beautiful gorgeous wants,
but has no money"
would any body
like to buy a fone for
beautiful gorgeous?
?????????????????
??????????????????
????????????????]]>Apr 8th 2009 5:42PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 6:37PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 6:42PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/
You're confusing patents and trademarks and appear not to understand that trademarks apply to industries.

Please go back to intellectual property school, then try again.]]>Apr 9th 2009 12:37PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 7:03PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/



.....duh :P]]>Apr 8th 2009 7:16PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/
It makes less sence to label it as a sucessor to the G1 when many consumers would still perfer the G1 and be willing to pay full price.

I'm personally hoping for a G1 Elite model once my contract is up. Same form factor, OLED screen, larger internal memory, and faster processor. A true "G2" or sucessor to the G1]]>Apr 9th 2009 2:21AMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 8:03PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 8:45PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/
I am still hoping for chronological order ;)]]>Apr 8th 2009 8:56PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 8th 2009 9:00PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/or even better "failed iphonekiller#26",.]]>Apr 8th 2009 10:55PMhttp://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/http://www.engadget.com/2009/04/08/t-mobile-market-testing-terrible-names-for-the-htc-magic-sapph/Apr 9th 2009 11:36AM