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IGA releases promo vid, claims 36% of gamers seek info from game ads
In-game advertising: sometimes we begrudgingly tolerate it, sometimes we hate it. Like it or not, IGA Worldwide claims that 36 percent of gamers exposed to advertising within games "bought or requested information of a product after seeing an in-game ad." And IGA would know, considering the company has partnership deals inked with EA as well as with Sony.
Additionally, the company notes that 90 percent of the folks exposed to in-game ads "recalled brands they had been exposed to" -- maybe that's where we get this hankering to snowboard through Target and blast through the Comcast Center? Check out the full IGA promo after the break for more exciting statistics on ... well ... you.
[Via VG247]
