http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/ Engadget Comments for PhaseOne P40+ medium format camera hits the streets of Copenhagen http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 29th 2009 6:16PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 29th 2009 6:16PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 29th 2009 6:17PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 29th 2009 6:20PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 29th 2009 6:38PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 29th 2009 7:11PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/
You're an idiot. Resolution and image quality are not the same thing. This camera has almost 2x the resolution of the 5D II. Image quality is affected by the lens. Read a book next time before making a smart-ass comment.]]>Apr 29th 2009 8:30PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/
Not that I would do this myself, far from it, but I've been on the odd shoot where we have shot 48-sheet billboards with a 5D. Pretty dodgy, I know, but not many clients can tell the difference with a bit of quality post production factored in.]]>Apr 30th 2009 7:21AMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/
Thanks, you may return to your darkroom of hate now.]]>Apr 30th 2009 1:28PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 30th 2009 4:22PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/
The truth on point is that these medium format digital cameras are manufactured in the thousands, not even breaking 10,000 unit per year. Yes it is not the norm for most commercial photography in most parts of the world. But for the main advertising centers it is. New York, London, Paris, etc. It has even become the norm in places like Beijing which is a market that I have worked in besides main centers like New York, London and Paris. I get routinely asked for A2 to even A0 at 300 dpi. the fact that no digital camera can get A0 at 300 dpi doesn't deter them from asking. I tell them, but then they say please use the largest available. If you try to reason with them that you can do the same with a Canon Ds mark 3, you can kiss your client relationship down the drain. I'm not Steven Miesel (and 99.9 % of us aren't), then I can not place demands on a client, but they can of me.

And last but not least, I was an art director in advertising in New York. I want the maximum size file so that I have room to play. 16 megapixel just covers the exact size of the reproduction. it is not enough for room to play for my layouts. I don't want uprez'd images. and the quality of the images ARE better on a medium format digital then a Canon. I want the photographer to use the best equipment to get what I want especially if the agency is paying him in upwards of 30-40 thousand dollars minimum. I would say the average fee of a photographer that I hired for a job was in the range of $100,000 back then. And I considered that on the mid level range of jobs that I was in charge of.

And ultimately you can not ignore new technology. Everybody who has ever ignored new technology has been left behind in the competitive world. It's the sad truth.]]>May 23rd 2009 5:07AMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 29th 2009 6:29PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/
I'm betting that the 10mp mode at 3200iso looks better than any consumer SLR at 200ISO. The photosites on a medium format cam are gigantic, that's where they get their resolution. Using them together with the intent to speed things up a bit would make for a mighty impressive photo.]]>Apr 29th 2009 6:31PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 29th 2009 6:35PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 29th 2009 6:52PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 29th 2009 6:59PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 29th 2009 6:38PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 29th 2009 6:59PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/
That being said, I just spent all day today working with a Phase One digital back on a large format camera and I have to say that the quality of images that come from these things is just phenomenal. The amount of detail you get is remarkable.]]>Apr 29th 2009 7:01PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 29th 2009 7:20PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 29th 2009 9:25PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 29th 2009 9:17PMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 30th 2009 6:53AMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/Apr 30th 2009 9:08AMhttp://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.engadget.com/2009/04/29/phaseone-p40-medium-format-camera-hits-the-streets-of-copenhage/http://www.doug-peterson.com/wordpress/2009/04/moab-in-color/). There is nothing like this in the world, including 8x10 film. Gregory Crewdson just purchased one and he was a bastion of 8x10 film for a very long time.

This back is immediately available for rental (ships anywhere) and for purchase through Phase One Dealers such as Capture Integration (that's us - shameless plug - www.captureintegration.com). We're experts and training / instruction is part of the deal.

This is smaller than full frame for medium format; it is effectively a smaller version of the $43,000 P65+ which is the world's only TRUE medium format full frame camera.

Huge billboards don't actually require much resolution since they are viewed from many hundreds of yards. These backs are used in high end commercial and fine art applications where the desire is the highest possible quality.

Image quality is a total-system result: lens quality, sensor size, sensor resolution, A/D converter all play a role. Suffice it to say that these kick the butt of any dSLR in final image quality.

One easy to see example of where image quality means much more than resolution is dynamic range; dSLRs will blow out to white or render detail-less blacks much more often than a digital back which can capture a much higher dynamic range. This can be visible at almost any print size and is independent of resolution.]]>Apr 30th 2009 6:56PM