Booyah is a company put together by former Blizzard devs (makers of classic games like World of Warcraft and Diablo) and funded by the iFund, and they've been keeping fairly mum on what they've been up to. Until now, that is -- they've updated their website and dropped a press release, and it looks like they're working on some iPhone software. What kind of software, exactly? Well, we're not quite sure -- it sounds like a game, because there's playing involved, but they're also using phrases like "life companion" and "social experiment," which makes it sound like a social networking app with some sort of game or virtual pet mechanics involved. And they are also hinting at a larger pattern of charity or cause-based action -- they told Kotaku that they want to tap into people's "life passions," and Gamasutra was told that the app itself is a "kernel miniproduct" that they plan to expand into a larger movement.
Blizzard's own Rob Pardo is an advisor to the team (and the product was originally pitched to Blizzard), but really that's the only clue here that this is anything more than startup hype -- we've seen social networks flash and fizzle already on the iPhone, and even game-based social networking tools like Foursquare haven't really found their tipping point yet.
But we won't judge fully before we've seen it -- Booyah says they'll be showing their cards "this spring" (so before June 21st?). We'll be watching.