Players with any interest in PC gaming or WoW swag at all will be pretty impressed with who they have on board for the prizes they'll supposedly be giving away every 15 minutes. J!NX handles most of the official WoW clothing, and Alienware... well, I've never actually used an Alienware product, but at least their stuff looks cool. That's a good thing, right?
So far there's no evidence of those battle bots we saw being attached to the Game Fuel at all on that website, but there's that whole convoluted saying that's become so cliche over the years. The absence of evidence isn't evidence of absence. We don't see it yet, but we may yet see it.