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Simplify Music for iPhone fixes nasty demo mode

The very popular Simplify Music [App Store link] iPhone/iPod touch app has now given users the option as to whether or not they want to see the 'demo' library.

At the end of last month the updated free desktop app and the iPhone app, $2.99US, were changed so that demo tracks were added to the list of user-provided music. The purpose was to provide some test music for new users that hadn't set the streaming up yet.

It was not really announced, or documented, and many users were unhappy to see the music tracks appear without their knowledge or consent. The app developers quickly added an on/off switch to the demo on the desktop version of the app, but had to submit a new iPhone version to the app store. That has been approved, and now the switch appears on the mobile app as well. The demo mode is now (happily) off by default.

I think the Simplify Media folks responded very quickly to something that provoked a lot of anger in the iPhone community, which was magnified by the popularity of the app. Once the controversy started, they were extremely transparent about how the change came about, and what the developers planned to do to correct it.

Check your app updates in iTunes to get the new version, which is 2.02.


All in all, a good model for how to deal with your customers (aside from the issue of having made the error in the first place).