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Peter Moore to deliver opening keynote at EIF 2009

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MCV reports that Peter Moore, head of EA Sports, will be delivering the opening keynote of the Edinburgh Interactive Festival this year. Moore's address will discuss the reshaping of the EA Sports brand, which has recently expanded its casual offerings, most notably with EA Sports Active and the All Play series of sports games. Considering Moore's role in crafting the new EA Sports, his panache and his ... um ... British-ness, we'd say he's a crackerjack pick for the festival.

Our personal advice for Peter's address: You might want to skip the whole Facebreaker thing.

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