Dell dumps Della, just wants to be friends
Looks like someone's gonna have to explain why there's a "no longer in a relationship" status update on her Facebook profile. Just ten or so days after Dell officially hooked up with its female counterpart Della, helping real womenfolk find computers that meet their recipe-finding, calorie-counting ways, she's now been thrown the wayside and all mentions of her have been replaced with (or redirected to) the similar, yet decidedly more androgynous "Lifestyle." Last we heard, Della was sitting on the couch watching Notting Hill with a pint of Ben and Jerry's, crying softly to herself and wondering what other female stereotypes she can best beat with a dead horse.


















Would it be too soon if I made a move on her?
no she's mine. don't touch my territory.
She's on the rebound. If she goes psycho, you've been warned.
"no she's mine. don't touch my territory."
Shotgun poon-tang!
Dell cheated on Della with Adell... Give it a second for FB status to change.
Hey! This is getting serious! Sexual discriminations! Why do ladies gets all the exclusive attentions?!
Because men don't give a shit...?
Correct!
that still does not mean there should be such discriminations.
@darkmax, so you're saying there should never be a website aimed at selling products to women? Why not? Please explain. Why is it necessary that every product be marketed as equally appealing to men and women, even if in fact the product IS equally appealing to men and women?
@lordmogul,
This is just back to the ages whee by things are done only and exclusively for men, only this time it is women. this is sexual discrimination in the marketing society, targeting a particular segment based on perceived (and studied) behaviors... thus, stereotyping. And the negative to stereotyping is discrimination. In this case sexual.
Gah, I feel dirty for even entering this argument, but you're so ridiculous that it hurts. Look, marketing to a segment of the population is not discrimination. Not hiring someone because they're black? Discrimination. Not renting an apartment to someone because they're gay? Discrimination. Passing someone up for a promotion because they're old/young? Discrimination. Running an advertising campaign targeted at blacks/gays/old people? Not discrimination, you brain-dead idiot.
If something that should be meant for everyone, but only you get it, that's in itself discrimination.
Anyway, I'm just arguing for argument's sake. I'm a marketer! lol
I run a popular rumor site, and our sources have information that leads us to believe that Dell just changed the name and is planning a site relaunch soon. Della will now officially be known as, Vagina.
Oh I thought it was Mulva...
The mental picture of a vagina using a laptop is.... disturbing.
That comma at the end just totally destroys what was already a poor joke
New Vag-tops are coming.
I think my life would be better if I had never known Della existed. Thanks a bunch, Engadget!
Della should sue for half
prenup joke was for you but the comment responded to the guy below you
I am pretty sure she is also changing her name to Heather Packard. She is too ashamed of her past.... so much emotional trauma...
I'm a believer in Dell, but "Della" was way too fuckin' cheesy.
i'm pretty sure dell got a prenup
I'm a believer in Dell, but "Della" was way too fuckin' easy.
Holla! We want pre-nup! We want pre-nup!
I just want a pre
Where are all the ladies gonna go now for their recipes, cleaning tips, and shopping advice?
della, ella, ella, eh eh, eh
Damn you!!! *shakes fist*
First time in a long time I actually laughed out loud at a comment joke.
meh, meh, meh would have killed it
Or there's "Delllllaaaahhhhhh!" (go to 0:37 on this clip http://www.dailymotion.com/relevance/search/stella!+street+car/video/x28fnu_stella_fun)
www.Della.com
http://www.youtube.com/watch?v=qVrU0JNAgqI
The problem with the della website is that dell's notebook selection sucks. Females like light and small notebooks that look stylish. Dell doesn't offer anything good under 500 dollars for that price. The two ideal "della" products would be the Studio XPS 1340 and Dell Adamo, both of which cost a fortune. Until Dell gives its lower end 13 inch models a diet and a bit of plastic surgery, any attempt to reach out to female notebook buyers will reach deaf ears.
stereotype.
It must be pink as well.
I do?
Now how are women supposed to find recipes and ways to do house work since della is gone. Its a sad day
Wow a feminazi succeeded in making Dell dump their strategy? It would have worked just fine for Dell had they went ahead with it. Pretty dumb move imo.
I kinda agree. I find it very hard to believe the vast majority of women buyers do not want to be marketed to as women. Stereotype bad mmk... or maybe just our society has gone anti-stereotype psycho? A stereotype is not always a bad thing, and there ARE many things which women do more often with a computer than a man does. There are things a man does more often with a computer than a woman does. There are things both do, but perhaps in the minority, and some that both do equally.
Are you all really so afraid to be stereotyped that you cannot recognize what is obvious? Maybe Dell had gone overboard with some of the site, I'm not a woman so I wouldn't know how being stereotyped as a woman would make me feel, but I know that when I see a website trying to sell 'man stuff' to me using plenty of 'man stuff' stereotypical imagery I do not think 'wow that is disgusting, what pigs'.
Are you guys serious? Women do not 'want to be marketed to as women'.
What women want, is to be treated as people, rather than as a different species to men. Men and women do not have different needs from computers. Women and men do not interact with computers in different ways. Therefore, computers do not need to be (and generally are not) marketed towards a specific gender.
It is complete nonsense (and rather offensive) to suggest that men and women spend the majority of their computer time doing different things. Word process, web browse, and play games, *both* genders use more than 90% of their computer time doing these things. That last one, playing games, was once thought to be a male-only province, but is now known to be nearly half female.
The problem with your 'man stuff' analogy, lordmogul, is simple - computers are neither man stuff nor woman stuff. This remains true even if some idiot puts a design on a notebook lid and declares that it is now obviously a 'woman's computer'. The only way you can think of computers as 'man stuff' or 'woman stuff' is to incorrectly assume that women do different things on computers than men, which is exactly what you've done.
All joking aside, Della was pretty sexist on their part. Women generally tend to be rational enough to find a computer they like without the need for a softer site design and pictures of flowers.
HAHAHAH GOOD ONE.
@john
HAHAHAHA BANNED
@Aaron,
She's on the rebound. If she goes psycho, you've been warned.
this is why I love engadget! they make fun of it in a hilarious way!
this is why i love cormin! he points out the obvious in an adorably naive way!
This article is a win, metaphorically speaking.