Two Activision executives have a lot less Activision this week, according to The Business Insider. Last week, CEO Bobby Kotick unloaded 1.5 million shares of Activision stock, worth around $17 million, and co-chairman Brian Kelly sold 3.6 million shares, or $42 million worth.

According to TBI, Activision stock is up around 30% since the start of the year (strong Q1 sales and the announcement of more Guitar Hero things helped, no doubt), making it an opportune time for the executives to get money. Plus, a long weekend was coming up, and the two executives wanted to make sure they didn't have to stop at the ATM on their days off.

[Via VG247; Image source: Forbes]

This article was originally published on Joystiq.

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