Fortune has the results of an AdMob survey up, and they're pretty surprising -- Apple has apparently taken over 59% of smartphone traffic on the Internet, and in the mobile category in general, they've got a giant 43% of 'net traffic surveyed. But there's another side here: the report doesn't just point out that Apple accounts for the lion's share of mobile 'net traffic, but it states that smartphone traffic, and specifically the iPhone in general, hugely overshadows the actual sales numbers. The iPhone has 8% global market share, but accounts for 65% of HTML traffic. And smartphones in general overshadow their sales to a lesser degree: smartphones represent about 12% of mobile device sales, but AdMob calculates them at around 35% of their traffic last month.
What does this mean? AdMob suggests it's a phase -- right now, because we're so early in the development stages of this platform, mobile web makes up the main chunk of traffic. But in the future, we may go through applications to get data, or use push notifications, and/or come up with other, more streamlined ways to get information out to mobile devices. But for now, iPhone and iPod touch users are still browsing the web, and as a result, they are accounting for way more traffic than their sales hint at.