No more confusion: Atari drops Infogrames name

Despite Infogrames standing for entertainment that rocks our world, the armadillo branding is gone and now only Atari remains. CEO Jim Wilson tells 1UP that the company is now officially doing away with the Infogrames branding to put focus on the more "popular target brand" of Atari.

Well, hopefully the name change helps. Currently the company "moved" its president, shut down European operations, shifted publishing rights for a major title and couldn't afford won't make it to E3. We're sure there's more, but let's try to stay optimistic with the name change. For what's in a name?

This article was originally published on Joystiq.