Ubisoft's press conference just took a turn for the boastful as the publisher praised its highly profitable casual franchises, Petz and Imagine. In order to rake in more solid gold bars of gold, Ubisoft is attempting to achieve a sales nirvana they're calling "Tween Games 2.0." The latest push in this attempt? An all new for-kids (let's be honest, for little girls) franchise known as "Style Lab."

The franchise will feature games that implement the DSi's camera for various girly reasons -- take a picture of yourself, and tart yourself up with make-up, or design your own jewelry which you can submit online and order in real life. Day. One. Purchase.

This article was originally published on Joystiq.