Kim: Microsoft treating Natal launch like a new console

Microsoft's Corporate Vice President of Strategy and Business Development, Shane Kim, says that the Project Natal launch will be a large-scale endeavour, with its own sizeable launch lineup and everything. "Conceptually, the launch of Natal will be like the launch of Xbox 360," he told Kotaku during E3. "We're not just going to ship it when the hardware and software are ready." He said that Natal would require a "great launch line-up" like a new console.

This explains why we don't know the "final" name for the product yet -- if Natal really is being launched like the Xbox 360 hardware, Elijah Wood will reveal the name during an infomercial on MTV.

This article was originally published on Joystiq.