Oooh! We get it now. Gearbox wants Infinity Ward to quit making war games so it can get a piece. After the last Brother in Arms made a hasty retreat for the bargain bin, Gearbox looks like it could be deploying a new strategy: the Trojan horse.

A slew of new trademarks suggests the studio might try to sneak future games off of store shelves and into consumers' homes by disguising them as a cross between Activision's growing "Hero" brand and its Call of Duty games. Among the trademarked: "War Hero," "World War II Hero," "Brother In Arms War Hero," and -- saving the best for last -- "Modern War Hero." We can hear the conversation at GameStop already:

Madden Guy #1: Modern War Hero? Hey, bro, this the new Call of Duty?
Madden Guy #2: Yeah, broheim. Definitely.
Madden Guy #1: Sweeeeeet! New Madden ain't out yet -- I'm all over this.
Madden Guy #2: True. I'm not gonna lie, it sounds like you can play with your Guitar Hero guitar.
Madden Guy #1: Dude. Niiiiiice.

This article was originally published on Joystiq.

Deal: Resident Evil 5 CE for $45 at Newegg