Thanks to Silverlight, Microsoft's answer to Adobe's cross-platform Flash standard, Xbox 360 owners will soon be able to experience the thrill of high-definition interactive advertisements. Speaking to MediaPost, Microsoft's advertising business group director, Sean Alexander, touted the ability for HD ads created using the technology to run in web browsers, on mobile phones and on the fancy-schmancy, multi-touch Surface "table computer" without needing to be re-written.
The tech is to be implemented on 360 "within the year," Alexander said. Though it would likely require a minimal download, we've got the feeling MS will save its roll-out for the next major Dashboard upgrade, rumored to hit this fall. We can't wait.