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SCEA trademarks Echoshift (Echochrono rebranding?)

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Trademark digger Superannuation has taken note of Echoshift, a new trademark filing by Sony Computer Entertainment America with the US trademark office. So, is it a new Echochrome title or, as some are speculating, a sexier name for PSP's Echochrono stateside?

We asked SCEA for comment and a company rep replied, "We do not have any official announcements at this time."