Sony's Jack Tretton isn't keen on all of this PS3 price cut jibber jabber. During an interview with Fast Company, the Sony bigwig mentioned that the goal of the company is long term, and not in the short term. "People are having short-term thinking – the platform is not even three years old. It was $599; it's now $399," he said.

Tretton further emphasized Sony's 10-year goal with the system, and said that a price cut alone wouldn't net Sony the customers it wants. "The focus on pricing is something we appreciate, but you have to have the conviction and the confidence that you are on the right path for the long term and ultimately you'll get all the consumers you want. You won't get them all day one, but we're looking to get them over a 10-year period. It's going to take different things to get different consumers."

Tretton also talked about how Sony could've just pumped out a PS2.5 for a much cheaper price, but the system wouldn't have had the technology to sustain itself at retail for long. The PS3 is obviously very different. It has the Blu-rays, the gigglebites of storage, and the most important thing: the shiniest finish imaginable. That's what really counts.

[Via MCV]

This article was originally published on Joystiq.