Netflix announced today a partnership with Sony to bring its movie streaming service to ... the Bravia brand of TVs?! Starting this fall, owners of internet-enabled Bravia televisions will be able to -- blah, blah, blah. Seriously, the Bravia! Clearly there's something up here and we're thinking it has more than a little something to do with a concept gamers are well versed in: the timed exclusive.

It's a reasonable explanation, considering we've seen the idea of Netflix alluded to for the Wii and this Bravia thing is about as silly as it gets. When asked for comment, Sony listed several media options it currently provides for the PS3 (full statement after the break), but currently had nothing to announce about Netflix on the console. We're currently awaiting comment from Netflix, but if the company stays the course, it'll be something like: "Netflix is always looking for ways to expand its service, but for now our game platform is the Xbox 360."

[Thanks, Protofunc; Via DigitalTrends]
Sony's full statement:

We are always looking for ways to enhance our video entertainment offerings through PlayStation 3. Currently, our video download service, available through the PlayStation store, boasts over 1900 movies and 9000 TV episodes, making it a leader in the field. We have established content partnerships with industry leaders such as MTV, Comedy Central, Spike TV, Starz, Showtime, NBC, Universal Pictures, Nickelodeon and VH1. All of this is in addition to PS3's Blu-ray movie playback capabilities, streaming video capabilities through PS3's built in Internet browser, and its full suite of game offerings makes PS3 the ultimate entertainment machine for the home.

In regards to Netflix coming to PS3..

We are always looking for content providers for PlayStation Network, but we
don't have anything to announce at this time.

This article was originally published on Joystiq.