Sony uses colorful bus to lure kids into playing PSP

Were it not for the plethora of PSP games hidden inside, we'd be wary of letting our children into a bus as colorful and suspicious as this one. SCEE has kicked off its "Summer of PSP" campaign by touring the UK with this gaudy, NAMBLA-approved vehicle. Here's the schedule:
With a venue like "Underage Festival," we're even more suspicious of this bus. Surely, this is some kind of Dateline NBC trap?

This article was originally published on Joystiq.