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EA quietly opens '8lb Gorilla' to make smaller iPhone games


There's a lot of excitement around the iPhone game market these days, what with people making lots of money and investing so little to do so. EA has apparently opened up a studio (without saying a peep about it) named "8lb Gorilla," simultaneously announcing the upcoming Zombies & Me for Apple's mobile platform. Unlike the recent emphasis on bringing major franchise ports to the handheld, 8PG will supposedly be focusing on the sub-$3 market, and thusly, more bite-sized game experiences.

According to Touch Arcade, Zombies & Me features quick, motion-controlled gameplay that testers could understand "within 5-10 seconds." Set during the apocalypse, the government is dropping missles and you're tasked with guiding zombies in as large a group as possible into a nearby explosion -- the folks at 8PG say it's set to release "very soon." EA is apparently targeting to release something from the "twenty-something year old developers" once a month, pending App Store approval. Looks like even the big guys are jumping on the low-priced iPhone app bandwagon cash train.

This article was originally published on Joystiq.