A new study released by the Entertainment Merchants Association claims that when you're a gamer, you're a gamer all the way -- from your first headshot kill to your last dyin' day. "Once a consumer decides to play video games, they continue to play for life -- adding to the growing number of gamers worldwide," the study is quoted by IndustryGamers as stating.
Unlike the fast food, retail or nondescript henchman industries, "consumer turnover in the video game market is exceedingly low," says the EMA. While it offers no figures to back up the claim -- perhaps Nintendo's ads for Wii featuring the elderly were evidence enough -- the group maintains that, "older gamers continue to be engaged by video games, rather than dropping out and being replaced by a new generation." Here's hoping that the fifth generation of Project Natal recognizes our walkers as power armor.