In a TV ad Apple claimed that the iPhone had apps for "just about anything". Fans of the Google Android, or at least ten of them, complained that their phone offered a similar and equal function.
Apple responded that it made the claim "only on the iPhone" because its App Store "provided users with a unique experience unmatched by any other application marketplace, including the Android Market".
"Because Apple had shown there were far more applications available for the iPhone than the G1 phone, and user experience of the iPhone and the App Store was distinct from its competitor, we concluded that the claim 'only on the iPhone' was justified and not misleading," said the ASA in its ruling.
The Apple App Store has about 50,000 applications, while Google offers about 2,100.
In the past, Apple hasn't done too well with the ASA. In November an iPhone ad was banned for misleading customers about the speed of the phone on the internet. Apple also had to pull ads for its first generation iPhone in August of 2008.