http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/ Engadget Comments for Switched On: Toshiba and the Blu-ray Trojan Horse http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
Good job! :)]]>Aug 19th 2009 2:07PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
After swallowing it's pride, Toshiba clearly sees short-term benefits to partnering with the Blu-crew.]]>Aug 19th 2009 2:14PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Nobody I know is looking to buy into a technology that's already obsolete.]]>Aug 19th 2009 3:44PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
To be fair, your parents aren't very interested in HDTV anyway.]]>Aug 19th 2009 4:33PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 4:40PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
Maybe my dad, the super conservative minister, is more hip than your dad - but after seeing me buy a Blu-ray player last black friday, unbeknownst to me, went back to best buy later that day to get one for himself. Why? Cause it was one sale for $200 bucks.

I also believe that an older generation can much easier deal with playing a bluray disc than downloading a movie. I think you're much more likely to get traction in the seniors on physical media than watching hulu.

ok ... yeah.. that's all I got.]]>Aug 19th 2009 9:14PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
Serious question is serious.]]>Aug 19th 2009 2:10PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 4:47PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
Now whats not fair is a DVD cost an average of $15.00. Now eliminate the cost of design, copying, production, printing, assembly and distribution of the disc and its case. That is a very large chunk of money that the music, movie and gaming industries gets to keep in their pockets once down-loadable content is main stream.

Now here is what sucks. That movie you can download, will still cost you $15.00. So really, who is getting screwed here?
]]>Aug 21st 2009 12:12AMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
The prices need to come down to reasonable levels, like $3 or so - overnight rental prices - then legal downloads will suddenly take off and leave pirated content in the dust. But as long as movies cost $19.99, lots of people will just pass, while others will look for torrents.

The DVD is completely dead now that a 700M torrent looks nearly as good and is more convenient in so many ways. For BR, there's still some life in it it will take a while until hard disks and internet connections are large enough to download 20GB+ files. I'd say that's at least 5 years away - aeons in the tech world.]]>Aug 19th 2009 8:30PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 2:37PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 2:43PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 2:52PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
How they'll compete with redbox and netflix is anyone's guess.]]>Aug 19th 2009 3:09PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 3:11PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
Though that would also add to the dload time (not to mention take up a bit more space)]]>Aug 19th 2009 6:17PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
I don't have a player yet but what I saw in a friend's basement has convinced me. His 5K setup with a HD projector and a 8' screen looked way better than anything I have ever seen in a movie theatre. The quality was simply stunning. Better than anything I have ever seen.

Then again, you need expensive equipment to see the BR quality. On my 32" LCD TV you can't see it at all, DVDs look nearly as good as BR, and 700M torrents look nearly as good as DVDs. Nowhere near a movie theater or my friend's setup of course.]]>Aug 19th 2009 8:36PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 2:39PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Oct 31st 2009 12:37AMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 2:43PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 2:44PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 4:15PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 2:54PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 3:04PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
on my 46" 1080 from 17 feet away on the couch the difference between DVD and 1080 is pretty minor.

But if I sit 4 feet away from the screen - KA POW! 1080 please!]]>Aug 19th 2009 3:26PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
and this isn't even a tv w/ stellar contrast/brightness and color reproduction like your kuro. When watching the same before and after on my older pro-1130, the difference is breath taking. ]]>Aug 19th 2009 3:29PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 3:12PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 8:12PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 21st 2009 3:37AMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
I don't doubt that Sony will themselves jump on downloads when the market for it has matured. But right now they've developed a far reaching, pixel perfect high def. solution that can accommodate the masses now... even with its antiquated and antique-y looking physical presence.

Despite what this article appears to imply, to incinuate that they are in any way 'asleep in the back' is just plain ignorance. As is the thought that just because the likes of iTunes HD streaming exist, the backend is there to support more than a few hundred thousand cine-sofas without your ISP collapsing to the machined sound of corn kernels popping furiously from the kitchen.]]>Aug 19th 2009 3:27PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
Don't fool yourself, the reason that this service is not currently available is because the media industry does not want it that way. It has NOTHING to do with the infrastructure, which is currently performing superbly within this underground system. If there was a service like iTunes, that ran right on your television (with easy connect to a wireless network), where you could buy 720p HD movies with no DRM for $3-5 and store them on the 1TB drive in your television, I have absolutely no doubt that the physical distribution format would be dead within one year.]]>Aug 19th 2009 3:44PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 3:52PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/"The infrastructure isn't there? You can get any, ANY, movie in HD from the piracy community."

Yes and - news flash! - you could get movies in 1996 over your dial-up connection, but it took forever and thus DVDs didn't become obsolete. As you said - movies download in 12 hours up to 30 minutes (30 minutes being the extremely rare case) over average broadband. What about when I want to watch a movie NOW and I can walk around the corner rent a BluRay disc and start watching within 10 minutes?
Nobody here is suggesting that downloading HD movies over a period of hours (realistically they average at least several hours) is possible competition for BluRay - the only argument is whether STREAMING can compete (since most consumers aren't going to check-in every ten minutes to see where the download progress bar is).
Right now the market of people streaming HD content is very, very small - and the infrastructure WILL kack if half as many people tried to stream HD content as currently view content via DVD or BD. The QOS simply cannot be provided to all the media providers - isn't enough bandwidth to go around. Hell, 80% of the time I attempt to stream 'HD' content like trailers, etc (and that's not real HD - most of its supposed to be < 1MBs) over my supposed 6MBs connection it buffers for 40 seconds , then plays for 30 seconds, then buffers, etc. Don't believe me? Why do you think the service providers already shape traffic in North America to limit bandwidth to your torrent downloads? Because they are greedy - sure. And all the torrent downloading is small potato geek usage compared to the bandwidth needed for everybody (including your grandmother) to stream solid HD videos whenever they feel like it. Now when fiber rolls out to everybody (or to most) that will change things. In the meantime - enjoy your torrent downloads (I do the same...) but don't be surprised if Sony and others aren't worried about BluRay sales evaporating for at least the next 3 years - it will actually continue to grow in that time.]]>Oct 27th 2009 12:51AMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 4:00PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 4:15PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
I would love to forgo physical discs, but so far the streaming/download experience just isn't good enough. I'm as tech savvy as the next guy and even I get frustrated with the technology. I've got a 15 Mbps cable connection (costs $60 a month) and I still get stuttering/pauses when watching Netflix on my PC or PS3. The quality just isn't there either.]]>Aug 19th 2009 4:20PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/

Use din the PS3 and a modified version the Xbox 360 ]]>Aug 19th 2009 4:20PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
ell is a microprocessor architecture jointly developed by Sony Computer Entertainment, Toshiba, and IBM, an alliance known as "STI". The architectural design and first implementation were carried out at the STI Design Center in Austin, Texas over a four-year period beginning March 2001 on a budget reported by Sony as approaching US$400 million (WIKI) but htey never used it ]]>Aug 19th 2009 4:21PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
Even pirated movies aren't as good as DVD quality and why would the majority of people wait 8 hours illegally downloading a 4 gb movie? I'll answer that. Its called laziness.

Though to say that pirated/legal downloaded content's current quality replaces the quality of blu ray is absurd. Especially when newer movies are using newer technology for their picture (such as James Camerons' Avatar) can you imagine how much space those movies would take for excellent picture quality? Downloadable content (whether legal or not) has been around for a long time (such as video on demand) yet the DVD is still around. I do think streaming content will rule all but not yet. As for now, blu ray is here to stay ]]>Aug 19th 2009 4:28PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
on the celll prcoessor and toshiba from cell wiki

Home cinema

Reportedly, Toshiba is considering producing HDTVs using Cell. They have already presented a system to decode 48 standard definition MPEG-2 streams simultaneously on a 1920×1080 screen.[40][41] This can enable a viewer to choose a channel based on dozens of thumbnail videos displayed simultaneously on the screen.]]>Aug 19th 2009 4:36PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
Maybe becasue good enogh is the new great, Remember rmp3 sounded awfull also compared to normal, cd's but people didn't care, they still wanted their mp3 players. Remember the flip camcorder,, compared to the high def camcorder of canon and Sony it is terrible but Pure technologies still sold a whole bunch of them and became the market leader]]>Aug 19th 2009 4:38PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 4:44PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
What Daskino said is exactly right. Good enough is indeed the new great. The majority of people simply don't care enough about the quality to pay ANYTHING close to a premium (which is why Blu-ray so far hasn't even blipped on the overall radar). Like DVD chapter skipping vs. VHS fast-forward before, quality has an impact, but the real determiner is convenience. If people can press a button, wait 5-10 minutes, and then sit down and watch a video that looks as good as somewhere between DVD and Blu-ray...I'm sorry, but that's going to beat out a 1080p Blu-ray at (lol, what a waste) 40Mbps any day of the week.]]>Aug 19th 2009 6:13PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/"You can have your Blu-rays for now, but here's the future."]]>Aug 19th 2009 4:44PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 19th 2009 4:55PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
-but then I realized you were talking about the PS3 has games on BluRay... :)

Guess I really need to fire up my PS3 and play some non-PS2 games one day....]]>Sep 1st 2009 10:15AMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
Right now, your choices are upscaled DVD, low-res streaming (even HD movies from Netflix are highly compressed today), or Blu-Ray.

Upscaled DVD is really not too bad, and streaming is certainly watchable today, but if you care about picture quality and have a big TV, eventually you are going to get a Blu-Ray player rather than waiting 10 years for video nirvana, particularly when the price of Blu Ray players has fallen so much. Blu-Ray will never be as widely adopted as DVDs were, but predictions of its early demise are premature.




]]>Aug 19th 2009 7:34PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/
There's my problem with digital distribution.]]>Aug 19th 2009 9:32PMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 20th 2009 1:29AMhttp://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/http://www.engadget.com/2009/08/19/switched-on-toshiba-and-the-blu-ray-trojan-horse/Aug 20th 2009 12:22PM