Why the snarky tone? Well,
Even this announcement is somewhat tainted. There's no Windows version of Now X for people in multi-platform offices, the much-touted server module isn't done, and the FAQ page states that "Now X runs on both Mac OS X 10.4 Tiger and Mac OS X 10.5 Leopard." Uh, guys, while you were developing this application, Apple came out with something called Mac OS X 10.6 Snow Leopard.
Now Software also states that Now X syncs to iPhone, but there's no iPhone client -- it simply syncs Up-To-Date info to Calendar and Contact to Contacts. Most other apps of this type, including Marketcircle Daylite, have an accompanying iPhone app. The company says that the app "is being designed." From past experience, Now X users looking for an iPhone version may have a very long wait ahead of them.
A TUAW First Look of the Now X Client for Mac will be posted soon.