byKevin Kelly||September 2nd 2009 at 5:00amSeptember 2nd 2009 5:00 am
Been shopping at Target lately? Did you know they have an entire rack devoted to video game underwear? Yes, you read that right: Video. Game. Underwear. Included in the bunch are Halo, Atari, both Rock Band and Guitar Hero brands, and PS3 and Xbox 360 controllers, all available for $9.99 in themed tins. Although the truly hardcore don't rock any underwear at all, right? Just like Wii players, commando is the order of the day.
Sadly, we neglected to check the women's side to see if there are female counterparts to these underpants and, secretly, we'd really love to rock a Rock Band thong. Update: we sent a secret shopper on a mission to Target and she's reported back: No gaming underwear for the ladies. You call this progress, gaming industry?