Somehow we totally missed Dirt 2's reinvention of digital "dirt" -- from dusty rally racing to busty Sally tracing. At least, that's what the ploy at Dirtytats.com (NSFW) would have us believe. The game's promotional site presents visitors with a pair of animated assets to put one's ink on. We decided to give our models a lace bra–like tattoo to cover up the ample skin real estate and express -- in a word -- what we thought about this type of marketing being tied into a racing game (after the break, fellow art lovers).

Now, if Saints Row 2 had done something like this ... brilliant! It's all about context.

This article was originally published on Joystiq.

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