TUAW reader Filippo sent us a link to his Flickr gallery of the opening earlier today, which appears to have attracted a huge crowd of Apple fans. PhilApple, as he is known on Flickr, also captured the traditional "running of the geeks" in a short video upload. This is the well-known phenomenon in which the first customers are greeted by the applause, cheers, and general silliness of the Apple Store employees and other customers.
While I wish Apple had chosen to place the store in the Galleria Vittorio Emanuele in the Piazza Duomo, reputed to be the world's oldest shopping mall, I'm happy for the Milanese to now have their very own Apple Store. Grazie, Filippo, for this set of photos!