This week, Nintendo will hold one of the most sensible non-gamer-focused promotions in recent memory (much more sensible than dumping a bunch of sand on Times Square). Nintendo will bring its fashion boutique game Style Savvy to the afterparty of a real Charlotte Ronson fashion show this Friday, hoping to temporarily distract the attendees from their cocaine long enough to try the game out.

For the rest of us (those few of us who won't be at the Charlotte Ronson afterparty), Nintendo also announced another shockingly smart decision with this game: clothes from Ronson's fall line will be available in-game as downloads. We may not be the target audience for Style Savvy, but we know that sounds like a good idea.

This article was originally published on Joystiq.