One of our readers was watching TV tonight and spotted this ad during a commercial break. Lo' and behold, It was up on Apple's website about 2.5 hours later. It basically suggests ridiculous "innovations" that PC thinks will help bring people back to the world of Windows. Mac goes on to suggest that innovations are supposed to make things easier. I find this ad extremely satisfying... it's almost a jab at all of the companies who try to imitate Mac but really just brings good humor to a clever Get a Mac ad.