Ars Technica has pointed out, his incentive program that, "rewards profit and nothing else." may have something to do with that.
That's not all Bobby Kotick recently said, however. He's also known for this uplifting little diddy, "We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games." Now that quote may be out of context, but what kind of context can make that look... well, good or even mildly acceptable?
Something smacks of bad omens here. Sure, things are going good right now for the company that puts out Blizzard games and Call of Duty, but when a company's Chief Executive Officer is saying things like, "We are very good at keeping people focused on the deep depression," it may be time to double-check your neck for bite marks and then get the hell out of Irvine.