http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/ Engadget Comments for AmazonBasics: Bezos and Co. starts private-label consumer electronics line http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 12:59PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 1:10PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
just ordered an aux cable for my zune hd yesterday. only cost me $1.60
]]>Sep 20th 2009 1:27PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
Does the aux cable output video? Whats it called? Very interested.]]>Sep 20th 2009 2:38PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 3:01PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 3:20PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Monoprice 6ft braided 24awg 1.3a $8.30

]]>Sep 20th 2009 4:07PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/The $35 one is the "ultra high speed" one whatever that means.]]>Sep 20th 2009 7:18PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
Monoprice charges $4.74 for the same thing, and you can pick your colour to boot.

Amazon is going to have to do better to displace monoprice...]]>Sep 20th 2009 8:20PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
Trying to undercut Monoprice wouldn't be profitable.

Given the power of Amazon's brand/marketing, they just need to be cheaper than Best Buy et. al. to win over mainstream consumers. The masses who buy $30 printer cables and $90 HDMI cables don't know jack about Monoprice, but many of them do know and trust Amazon.

To the person who doesn't know about Monoprice, a $30 HDMI cable seems like the best deal ever.]]>Sep 20th 2009 10:11PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
Monoprice charges $4.74 for the same thing, and you can pick your colour to boot."

Yeah, and I can get it via Priority Mail for $9.69 total -- which from CA tends to take a week. Via guaranteed second day, $15.62; overnight $24.99 total.

With Amazon Prime (which already more than pays for itself, for me) I get guaranteed second day for $8.35, and overnight for $11.34. And Amazon Prime speeds range from "as advertised" to "greased lightning" -- I once got my second day package 14 hours after ordering.

Don't get me wrong; I'm a happy Monoprice customer -- but when I need a single cable fast, Amazon starts looking like a better deal.]]>Sep 21st 2009 12:57PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 1:11PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 21st 2009 12:40PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 1:09PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 2:35PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 2:37PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
And then I saw them at the local electronics type shop, what an outrage, monster price seemed to be all they offered]]>Sep 20th 2009 10:16PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
Hopefully Amazon pushing it will make people feel more comfortable buying cheap cables and eschewing the FUD from the high-end cable retailers.]]>Sep 20th 2009 1:11PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
There's nothing wrong with that :-)

More good places to get cheaper cables will make people realize we don't need $100 cables for our system or $20 power adapters for our mp3 players (here's looking at you, apple!)]]>Sep 20th 2009 6:06PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
]]>Sep 20th 2009 1:13PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 5:12PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
It may all seem like a conspiracy theory but the same way that supermarkets have their line of branded products it just makes sense for other retailers. Only a few will be able to get away with it, but Dell and Amazon could definitely make more millions by letting someone else make the televisions and they just promote the heck out of them on their site and other marketing material.

All it's going to take to take is an email here or there, a splash page and whatever they want to push will become a best seller. Competition from Monoprice will only impact a small percentage of customers since many people don't know who they are and just buy what they see, not what's "the best value."

Chance Stevens,
Editor, http://www.hdtvbeat.com]]>Sep 20th 2009 5:21PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 1:17PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 1:30PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 1:59PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 2:17PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
The only reason this amazon thing appeals to me is that, as a Amazon Prime member, the idea of a $2 cable with free 2 day shipping is pretty compelling. Monoprice shipping charges are very reasonable, but Amazon+Prime is just absurd.]]>Sep 20th 2009 3:19PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 6:59PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
I admit, I am pretty excited by this. A big company promoting cheap cable solutions instead of overpriced ones like Monster -- I never thought I'd see Amazon do something like this.

Anyways, I have a question. What's the difference between "Ultra High Speed" HDMI cables and "High Speed" HDMI cables? Amazon is selling both, and one is like $30 more expensive than the other. ]]>Sep 20th 2009 1:18PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.hdmi.org/learningcenter/faq.aspx

When you look at the transfer speed of the Ultra-high speed on Amazon's site it's the same as high speed.]]>Sep 20th 2009 1:33PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
That said, I sure wouldn't pay the extra $30.]]>Sep 20th 2009 1:56PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 2:50PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
Hey, don't get me wrong. All my cables are from monoprice.

But all cables, even digital ones, are actually analog. When digital signals are sent down them they are distorted in various ways. As long as the receiver can make out the signal the sender is sending, you're fine. So this means cables can be made to far lower tolerances without audible (or visible) distortion. You can even use cables that are out of spec as long as the signal gets through.

But still, you can find that certain combinations of poor transmitters, crummy receivers and low-quality (not necessarily low-price!) cables can cause problems.

So sometimes the cheapest (worst) cable can't do the job, and you need to buy a higher quality (more expensive), so there can be a difference in cables. But that's still not a reason to go spending a ton of money blindly lining Monster's pockets.]]>Sep 20th 2009 4:12PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 1:31PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 1:42PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 1:59PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 2:12PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 2:13PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 2:14PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 2:46PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 11:55PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 2:24PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 3:48PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
Oh wait, was that just tweeted? Quick, take it back!]]>Sep 20th 2009 6:07PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 2:27PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 2:34PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 2:55PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 3:21PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/Sep 20th 2009 2:58PMhttp://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
As opposed to?

What do you think people should be interested in about these cables?

]]>Sep 20th 2009 3:34PM