Over the last few days, Linden Lab CEO Mark Kingdon, and Lab director of Marketing and Communications, Catherine Smith have been in Europe, where Kingdon is reportedly seeking office-space for Linden Lab in Amsterdam. The office is intended to start as a small marketing headquarters for Linden Lab.
Linden Lab's marketing efforts for Second Life hitherto have largely focused on placement of speakers at conferences and events, and – prior to 2008 – on minor registration incentive programs. More recently, efforts have focused on the revamped Web-site and assorted press-materials and white-papers.
It isn't exactly clear to whom the new office would be actually marketing to, but with Linden Lab's recently reported figures, growth, and profitability, it seems unlikely that the target-demographic will be the sort of customers the Lab already has (ordinary users).
That leaves the business/government and education markets, the former having had a bit of an uneven history with Second Life, and the latter pretty much already making widespread use of Second Life for one thing and another.