http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/ Engadget Comments for AUO aims for $100 e-book readers by 2011 http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/Oct 2nd 2009 1:40PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/Oct 2nd 2009 1:56PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/Oct 2nd 2009 3:52PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/Oct 2nd 2009 4:28PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/Oct 2nd 2009 1:52PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/Oct 2nd 2009 5:09PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/
There go the margins...]]>Oct 2nd 2009 1:53PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/Oct 2nd 2009 1:54PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/Oct 2nd 2009 2:09PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/Oct 2nd 2009 3:06PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/
E-Ink technology (in all of its monochrome mediocre-ness) can not possibly cost so much to manufacture/produce that these things justify such exorbitant pricing.

Until they drop well into the 100.00 to 150.00 price point they'll (probably) never see any mass-market acceptance, so this is a good move on the industry's part.]]>Oct 2nd 2009 2:19PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/
I think we are finally beginning to see the ramp up towards mass market penetration, which is why prices will surely drop as predicted above in the next couple of years. ]]>Oct 2nd 2009 2:42PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/Oct 2nd 2009 2:50PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/
(And actually, current prices at around $200 aren't all that excessive for low-powered but tiny computing devices, even ignoring the new screen technology. Compare to [unlocked] mobile phones, which have similar processing power; it's not that much more expensive. Or compare to video game handhelds. Again, similar computing power and similar price.)]]>Oct 2nd 2009 7:48PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/Oct 2nd 2009 2:29PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/Oct 2nd 2009 4:47PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/Oct 2nd 2009 2:36PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/
Terry Thomas...
the photographer
Atlanta, Georgia USA
www.TerryThomasPhotos.com
]]>Oct 2nd 2009 7:28PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/
also my question - when will people stop complaining about ebook readers not being full colour? do these people actually read? or do they only read comics? i read maybe a hundred novels last year (paper, I don't have an ebook reader) and what percentage of those were printed in colour? That's right, 0%.

even when e-ink screens are colour the colour will be shit for years; it's hardly going to replace the coffee-table book. that isn't what ebook readers are for.]]>Oct 2nd 2009 8:04PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/
Regarding colour e-ink, I agree that B&W (or very limited colour) is where the market will remain for quite a while, and as you say, for readers of books (I know numbers are dwindling) that is fine anyway.]]>Oct 4th 2009 8:29AMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/Oct 2nd 2009 8:38PMhttp://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/http://www.engadget.com/2009/10/02/auo-aimes-for-100-e-book-readers-by-2011/Oct 6th 2009 2:30AM