"EyePet is now out of holiday," a SCEA representative told us rather succinctly, confirming an initial report from Gamervision. The PlayStation Eye-enabled virtual pet has been stealthily pushed out from its planned November release into the increasingly crowded waters of 2010. SCEA explains that its marketing team "will spend additional time to continue educating consumers and retail channels, setting the table for a successful product launch." Essentially, not enough people are excited about EyePet yet for it to warrant a holiday release.

Initial plans had EyePet releasing in two varieties: alone; and bundled with the camera. However, considering another big Sony product -- also coming in early 2010 -- requires use of the Eye, Sony may pursue a completely different marketing plan altogether.

This article was originally published on Joystiq.