http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/ Engadget Comments for http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 10:05PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 10:15PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 12th 2009 2:24AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 10:24PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Way better than every Apple commercial that overflows with smugness.]]>Oct 11th 2009 10:36PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 10:37PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 10:43PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
The laptop hunters ads were quite good. They got people talking, and if your ads get people talking that much, then they're effective. Did you ever see the, maybe internet only, ad for the new office? Advertising an office package as though it were a movie? Making fun of your very own clippy? Brilliant. Life without walls is also an awesome slogan for the product it's advertising. Having a little 5 year old girl demoing your products is also an awesome move, shows ease of use.

Then again, they could have rehashed the same old "I'm a PC" commercial for the last 5 years...]]>Oct 11th 2009 10:55PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
i for one completely understood the message, and i like how it emphasized that you could bring all of the things you do on a "normal desktop" with you wherever you go.

the one place i can see where an apple fanboy could be confused was how they called it a "windows phone" at the very end, but since i know that it is simply a phone that runs windows [mobile] it made total sense to me. [and probably will make sense for anyone even remotely clued into the smartphone market.]]]>Oct 11th 2009 10:57PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 11:01PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 11:25PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
"Do not turn off or unplug your computer... Windows is installing update 19 of 27."

I have yet to come across an Apple that doesn't wake from sleep or hibernation, much less greet me with this... Grrrr.]]>Oct 12th 2009 12:07AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
Why? Because there's no chance of me buying the damn phone anyway.]]>Oct 12th 2009 12:24AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 12th 2009 12:28AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 12th 2009 1:13AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Why not rename it to Vista Pro? Problem solved!


]]>Nov 12th 2009 4:29AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
You obviously know nothing about marketing. The biggest marketing mistake is to assume that people are like you, so what you like must be what your "market" likes. Just because you think making fun of Clippy and having a 5 year old use a computer is good advertising, doesn't mean that they were effective campaigns.

All theories about "just get people talking" advertising have been debunked and proven ineffective. The most proven advertising method is to have people have good experiences with your ads. To make them feel good about what they are seeing. It is also widely understood that Microsoft has not done well with their marketing. True to form, they came out with this new "Windows Phone" campaign. Microsoft, for some reason or another, has not been able to consistently put together good advertising campaigns.

If you think "I'm a Mac" ads feel old, sorry. They work. U.S. News & World Report named the “Get A Mac” campaign one of the best marketing jobs in recent times. ]]>Oct 12th 2009 1:25AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 12th 2009 2:04AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/


How about WINDOWS SIDEKICK?




]]>Oct 12th 2009 2:39AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
Actually Jordan does and you don't judging by the increase in the brand perception scores that Microsoft received after their campaigns.

You might want to do a little research before assuming your own subjective opinion is right in future.]]>Oct 12th 2009 2:49AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 12th 2009 3:48AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
Just think about it. No matter what your opinion about this ad is, it clearly works as it shows up FREE on all major geek and gadget sites etc... so even MORE people see it, even if they hate it, absolutely free of charge for Microsoft.

So, I'd say, the ad. agency did an excellent job.]]>Oct 12th 2009 6:37AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 12th 2009 8:46AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
If you didn't at least work out this was advertising a phone or range of phones then you have attention span issues.

I mean, come on. In what way was this puzzling at all?]]>Oct 12th 2009 9:13AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
But we are not talking "Creepy Pre Girl" class of stupid.

At least MS add does get the point across that the stuff you do at home on your computer, you can now do while you are driving in your car.]]>Oct 12th 2009 9:19AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 12th 2009 10:35AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
Or they could be saying with just walls you're in a box, bound by only what the walls allow you to do, but with Windows you are free to look further.

Life with walls = limited
Life without walls, ie windows = freedom

Apple = the walls, only letting you do what they want
Microsoft = The Windows, letting you do and see more]]>Oct 12th 2009 11:53AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
and I loved the commercial. It made me laugh - but not as much as that cute little 5 year old and her slideshow. That one was so hilarious.

my only question is, what is MSN doing there...?]]>Oct 12th 2009 11:57AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 12th 2009 8:12PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 10:05PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 10:27PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 10:41PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
That being said...

I thought it was really funny and made me want to check out this "windows phone"]]>Oct 11th 2009 11:22PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 12th 2009 3:26AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 12th 2009 5:00AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
i think this commercial COULD be a win for microsoft because its simple, its adorable and it doesnt over explain things. but well have to wait a few months to see if theres a boost in winmo sales or not first.]]>Oct 12th 2009 10:26AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
"The thing is, 99% of the people who would be confused by the "Windows Phone" thing really couldn't give a damn, and the people who do give a damn aren't confused"

Most people who use WM to begin with are tech-savvy (or business-savvy) and know what is going on with mobile devices already. For those who don't already know, and the average consumer, this commercial says clearly - use your windows stuff wherever you want, you interested?

You know your average consumer will be asking their customer service rep for details about this "windows phone" (or any phone they would want to buy) anyway.

You know, since if they were confused, they clearly don't read Engadget.]]>Oct 12th 2009 11:50AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 10:05PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
as for this new ad, I'd call it gay but I have too much respect for my homosexual friends to insult them like that.

I wonder if it was another CP+B (who by the by are a devoted Mac House. lol)]]>Oct 12th 2009 12:56AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/
I'm certainly not saying this is a hard commercial to understand, but for a common phone user who puts very little thought in to what their phone does (which is still a lot of people) they will just skip over this commercial and it won't do anything for them, and probably won't even remember seeing it 10 seconds later.]]>Oct 12th 2009 12:06PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 10:06PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 13th 2009 11:00PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 12th 2009 12:09AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 12th 2009 1:28AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 12th 2009 5:06AMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 10:07PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 10:32PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 10:39PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 11th 2009 10:48PMhttp://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/Oct 12th 2009 12:25AM