Brutal Legend ad commercializes Eddie Riggs for television

The marketing leading up to Brütal Legend's Rocktober 13 release date (hey, that's today!) has been unlike any Tim Schafer game to date -- a steady stream of content from the game on top of the occasional live-action short. And now, Schafer's biggest project is taking the marketing machine to the boob tube (we've embedded the ad after the break, via YouTube) with a 'Hell yeah!'-laden ditty.

The bad economy paired with Brütal Legend's same-day release alongside Uncharted 2 means EA needs to get the word out. Hopefully Eddie Riggs' repeated phrase will do the trick.

[Via Wired]

This article was originally published on Joystiq.