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Brutal Legend ad commercializes Eddie Riggs for television

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The marketing leading up to Brütal Legend's Rocktober 13 release date (hey, that's today!) has been unlike any Tim Schafer game to date -- a steady stream of content from the game on top of the occasional live-action short. And now, Schafer's biggest project is taking the marketing machine to the boob tube (we've embedded the ad after the break, via YouTube) with a 'Hell yeah!'-laden ditty.

The bad economy paired with Brütal Legend's same-day release alongside Uncharted 2 means EA needs to get the word out. Hopefully Eddie Riggs' repeated phrase will do the trick.

[Via Wired]

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